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THE OFFICIAL WEBSITE FOR LUXURY KNITWEAR AND SHOOTING CLOTHING

our heritage a brief history historic image

In 1907 William Paine founded this famous knitwear brand in Godalming, Surrey, and named it Paines of Godalming.

He taught himself to knit as a hobby, but soon this grew into a thriving knitwear business. He developed some of the very first cable-knit sweaters ever produced, selling these to local cricket clubs. By 1920 the business had grown to include supplying speciality shops - principally by adding the Club Colour Trim to a plain cable sweater. Read more